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"How to Choose The Right Foundation"

With different formulas, textures, finishes and coverage options, choosing the right foundation can be a difficult task. I'll help break down everything you need to consider in order to choose the right foundation for you!

What Is Foundation?

Foundation enhances the appearance of the skin by creating an even and uniform tone. It’s available in many different formulas, including: cream, liquid, powder & stick.

There are two elements that determine the color, coverage and application of foundation: Vehicle and Pigment.


  • gives foundation its slip and ability to move around on the face

  • the easier foundation moves around the face, the lighter the slip

  • the more drag a foundation has, the stiffer the slip


  • provides shade color and coverage

  • the less pigment a base has, the less coverage it will deliver

Analyze Your Skin

The key to determining the correct foundation requires evaluating the condition of the skin. The “ideal skin” to work with will have an even surface, which makes for a smoother, even application.

Dry skin can affect the way the foundation applies, resulting in a more uneven application. In contrast, oily skin may prevent the base from adhering to the skin, resulting in an uneven application, since the oil from the skin may mix with the foundation (therefore, it's imperative that your skin is prepped properly and any excess oil is removed).

To keep the skin in a healthy state, and to allow for the best makeup application, it’s very important to properly "prep & cleanse" the skin. The basic steps to properly prep & cleanse the skin, includes: cleansing, toning and moisturizing (as well as SPF of at least 30, during the day).

Additionally, I highly recommend adding an exfoliator as part of your skincare regimen. Exfoliating removes dead skin cells on the skin’s surface, and can be done using a gentle scrub or chemical exfoliator. Personally, I prefer chemical exfoliators, since they contain special types of acids (such as: AHAs & BHAs) that dissolve and remove the dead skin cells, without the need for scrubbing.

Finding The Right Finish

Foundations are available in a variety of different finishes. It's important to consider your skin-type when choosing a finish.


  • helps control excess oil and shine

  • ideal for those will combination and/or oily skin-types


  • leaves the skin with a radiant glow

  • ideal for those will normal, normal-to-dry, and dry skin-types


  • balance between dewey & matte, delivering a more “natural” finish

  • ideal for most skin-types, except very oily

Choosing The Right Formula

Now that you know your skin-type and which finish you want, the next step is choosing the right formula.

With so many different foundation formulas on the market, choosing the right one can be overwhelming—I'll break down the most common foundation formulas for you!


  • most popular form of foundation

  • depending on the formula, coverage varies from light all the way to medium/full coverage


  • creams are generally high in pigment

  • creams are very versatile, and can be used with a variety of different mixing mediums, giving you the ability to adjust coverage and/or finish

  • oil-based creams are great for dry and/or mature

  • wax-based cream foundations are great for all skin-types


  • great for those with combination or oily skin-types

  • depending on the formula, coverage ranges from sheer all the way to full coverage

In addition to liquid, cream & powder foundations, there are four other popular formulas, such as:

Tinted Moisturizer:

  • sheer-to-light coverage

  • lighter in texture than a traditional liquid foundation

  • hydrates and moisturizes the skin

BB Cream:

  • light coverage

  • lighter in texture than a traditional liquid foundation

  • typically contains SPF and antioxidants

  • generally marketed as an “all-in-one” product

CC Cream:

  • "CC" stands for: color correcting

  • coverage and texture is similar to BB cream

  • depending on the formula, CC creams can address issues, such as: redness, sallowness, uneven skintone, etc.

  • typically contains SPF and/or other skin benefiting ingredients

Cushion Compact Foundation:

  • a liquid foundation formula that's infused into a sponge-like cushion, which is housed inside of a compact

  • generally offers a natural or dewy finish

  • most cushion foundations offer light-to-medium coverage, although some may offer some more coverage

I hope that this information comes in handy and helps you choose the right formula!





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