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What It Is:

Similar to face primer, eye primer helps ensure that your eyeshadow and eyeliner stays in place all day, while preventing any creasing on the eyelids. Additionally, many eye primers have a skin-colored tone, in order to even out any discoloration on the eyelids.


Who It’s For:

All Skintones and Skin-types


Why I Love It:

This eyeshadow primer has been a cult favorite for years! It’s formula, which is available in six shades to suit all skintones, evens out any eyelid discoloration and provides a smooth base for crease-free, all day wear!

Urban Decay Eyeshadow Primer Potion

    • Nude color evens out any discoloration

    • Fills-in any imperfections on the skin’s surface

    • Makes eyeshadow colors appear more vibrant

    • Prevents eyeshadow from creasing

    • Paraben-free and cruelty-free

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